Strategic Marketing – Grade 11-12

Course ID

Grade Level(s)
11, 12

Additional Course Options
Industry Credential Available

Subject Area
Career & Technical Education

Materials Fee


Students build on knowledge gained in a prior Marketing course.Students participate in supervisory and management 65 activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies.Students will prepare for advancement in marketing careers and postsecondary education.Computer/technology applications and DECA activities enhance the course.DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.There is a fee associated with this course.


Credit Information

  • 1 Career & Technical Education Credit(s)
  • 1 Optional Credit(s)
    Completing Cooperative Education work-based learning method of instruction (when available)