Susan Dixon

p: (757) 565-0373

Introduction to Marketing

8120FS | Grade 11-12 | Cooperative Class – 3 Credits | $15 Materials Fee

Prerequisites: 16 years old, interview with M/DE Instructor

Classroom instruction and on-the-job experiences provide skills for success in marketing and distribution. Students progress on the job in selling, human relations, merchandising, advertising, display, product information, and management and operations. Student must complete 396 hours of successful employment approved by the marketing coordinator. Participation in DECA allows the student to develop the social, leadership, vocational, and civic skills necessary for success in life.

Advanced Marketing

8130FS  | Grade 12 | Cooperative Class – 3 Credits | $15 Materials Fee

Advanced M/DE students build on what they have learned and perform independent study in their on-the-job settings to develop supervisory skills and management competencies. Students must complete 396 hours of successful employment approved by the marketing coordinator. Participation in DECA allows students to develop the social, leadership, vocational, and civic skills necessary for success in life. This is a sequence completer course.

Fashion Marketing

8140FS  | Grades 11-12 | 1 Credit (3 Credits with Occupational Experience) | $15 Materials Fee | Optional

Prerequisite: Career Interest

Fashion Merchandising is a specialized course for students with a career interest in apparel and accessories marketing. Occupational experiences in fashion merchandising will consist of simulated school and community-based projects. Periodic employment in local businesses will be supervised by the marketing education coordinator. Course topics such as fashion trends, fashion selling and advertising, fashion careers, designers, and display of fashions will be covered. Students may enter Advanced Marketing after completion of this course. DECA activities will be provided with additional fees charged for selected activities. Students selecting the 3-credit option must meet the same requirements for work and DECA as Marketing course students.

Advanced Fashion Marketing

8145FS  | Grades 11-12 | 1 Credit (3 Credits with Occupational Experience) | $15 Materials Fee | Optional

This course is designed for 11th and 12th grade students who plan to attend college with a concentration in apparel and accessories marketing, business and management; or for students who plan to continue employment in the industry. The course is designed as a vocational completer offering to students who have completed Fashion Marketing.

 

Sports, Entertainment & Recreation Marketing

8177FS  | 1 Credit (3 Credits with Occupational Experience) | $15 Materials Fee | Optional

Students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial and legal concepts. Students will be able to plan and execute an event, develop a career plan, and establish a sports, entertainment, or recreation marketing product/business. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting the course are studied. The cooperative method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.

 

Advanced Sports, Entertainment & Recreation Marketing

8175FS  | 1 Credit (3 Credits with Occupational Experience) | $15 Materials Fee | Optional

Students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial and legal concepts. Students will be able to plan and execute an event, develop a career plan, and establish a sports, entertainment, or recreation marketing product/business. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting the course are studied. The cooperative method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.